Is a Facebook page enough for a small business?
Facebook is where people who already know you go. Google is where everyone else goes, and a Facebook page gives them very little to click.
Most small businesses I talk to already have a Facebook page, and most of them figure that covers it. It covers part of it.
Facebook is for people who already know you
Someone who has been to your shop, or whose friend mentioned you, can find your page and see what you posted last week. That's useful. It is not how new customers find you.
New customers start on Google. They type "plumber near me" or "coffee shop open now" and they click whatever shows up. A Facebook page shows up badly, if at all. When it does, it hands them a wall of old posts and a login prompt, not your hours, your prices, or a button to call you.
What a website actually does
A real website is the front door you own. Nobody else decides what goes on it, how it looks, or whether it still exists next year.
Done right, it answers the three questions every new customer has in the first ten seconds:
- What do you do?
- Are you open, and where are you?
- How do I reach you?
That's it. It doesn't need a blog, a gallery of forty photos, or a mission statement. It needs those three answers, fast, on a phone.
Keep the Facebook page
This isn't either-or. Keep posting on Facebook for the people who already follow you. Put a link to your site in the profile. Let the site do the job Facebook can't, which is being found by strangers and turning them into a phone call.
If your Google listing has a "Website" button that goes nowhere, that's the gap. It is also the cheapest one to close.